Suncreen really works, new research shows.

Unless you’re a dermatologist (or a sunscreen manufacturer), you’ve likely regarded the advice to wear sunscreen every single day as overly cautious. Even as an editor regularly covering the sun care category, I’ve found myself opting into hypocrisy more than once—recommending to our readers that they wear sunscreen every single day, yet secretly wondering if I really need to wear sunscreen every single day even here in Colorado, a state that gets 300 days of sunshine per year.

But, what initially seemed to be less-than-groundbreaking new research (sunscreen works, wow) proves the importance of regular sunscreen application, year round, and has some serious implications both for consumers wanting to prevent photoaging, as well as for the sun care industry—and in particular the natural category.

The research

The first human study of its kind (most similar studies have been conducted on animals), the research published this week in The Annals of Internal Medicine actually looked at 900 white people between the ages of 25 and 55 living in Australia. The findings showed that wearing a broad-spectrum sunscreen with an SPF of 15 daily for four years slowed and even prevented the development of wrinkles and sagging skin caused by UV rays. Nine-hundred study participants also took beta carotene supplements, which, unlike the regular sunscreen application, did not prevent skin aging.

Without a doubt, this research will trigger a boost in sun care sales, and not just this time of year when we always thought we needed it most. Although the research did not address mineral versus chemical options, I also think that the natural sun care segment, which has experienced very strong 12 percent growth over the past year, will see an even greater boost in sales as a result.

Parents are prioritizing both sun care and natural options for their kids, meaning that they’ll be even more focused on effective nontoxic mineral sunscreens as they increase the frequency of sunscreen use on those kiddos. More use equals more exposure to potential carcinogens and irritants found in many chemical sunscreens.

            Read about oxybenzone’s link to endometriosis. 

Plus, more women will be choosing skin care products that incorporate SPFs as a way to get daily sun protection, while moisturizing and preventing common signs of aging such as sun spots and wrinkles. Natural skin care was once again the biggest dollar contributor to natural and organic personal care sales in 2012, bringing in $3.7 billion, as we reported in this year’s Natural Foods Merchandiser Market Overview; it only makes sense, then, that this number will continue to grow as more of these products start to incorporate SPFs, and that this research will both increase sales and innovation in the antiaging skin care category.

Want to know more about trends in the natural sun care industry> This month I’ll be discussing these and more opportunities for the natural sun care market at HBA Global’s session: Shedding Light on

 Natural Sunscreens.

 

 

 

Source: New Hope 360

New & improved Alpha Lipoic Serum

Alpha Lipoic Serum with hyaluronic acid & sea minerals helps firms, texturizes and beautifies your skin.
Alpha lipoic acid is a potent and versatile antioxidant and has been called the "universal antioxidant" because it's both water-soluble and fat-soluble, which enables it to penetrate skin cell membranes at all levels to protect, strengthen, and even repair existing or future skin care damage.
Alpha Lipoic Serum from White Egret not only contains alpha liopic acid, but it also contains hyaluronic acid to help moisturize and beautify the skin, and ConcenTrace sea minerals to help texturize, protect, firm, soothe, and support the skin's ability to repair damaged skin.
These special ingredients in Alpha Lipoic Serum work together to provide the following anti-aging benefits to the skin:

• improves skin texture & elasticity
• reduces pore size, puffiness, and imperfections
• diminishes skin conditions like acne and psoriasis
• balances uneven skin tone
• diminishes fine lines, wrinkles, and discoloration
• gives the skin a young, healthy and vibrant glow
• stimulates collagen production
• increases skin hydration

For more information on Alpha Lipoic Serum visit www.wepersonalcare.com

A fragrance free makeup remover and skin moisturizer

Have you heard about White Egret's Olive Squalane Oil? Well you should stay a while if you haven't. Olive Squalane Oil from White Egret is derived from 100% pure olives and can be applied on all types of skin, including acne-prone skin. It absorbs quickly, enhances skin elasticity, is dye-free and non-irritating, and won't clog pores. It is an all-natural, non-greasy oil that is odorless, colorless, non-staining, and leaves your skin moisturized, wrinkle-free and radiant with just a few drops.

The body produces a small amount of squalane early in life, but the amount starts to diminish beginning in our twenties. Olive Squalane Oil can help fight against-and even prevent facial aging spots and lines. It can even speed the healing of facial wounds without leaving an oily residue. In addition, it contains a unique antioxidant from olives that protects the skin from free-radical damage.
The benefits of Olive Squalane Oil include:

• conditions and moisturizes the skin
• enhances skin elasticity and moisture retention
• reduce the appearance of wrinkles
• imparts relief to dehydrated and ultra-sensitive skin
• softens rough & irritated skin
• boosts new cell growth
• protects against sun damage
• prevents age spots

Introducing Magnesium 2 & 4 ounce!

White Egret’s Topical Magnesium Oil was previously only available in an 8 ounce size, but now that magnesium oil is so popular, the company wanted to offer its customers more size options that would cater to the individual needs of its consumers.

“Our new 2-and 4-ounce Magnesium Oil sizes are great for travel convenience, for those who are on-the-go, and for those consumers looking for a smaller quantity and lower price,” Ryan Fisher, Owner of White Egret said:  We can’t wait to see the positive effects this will bring and we look forward to additional progress with our company’s growth in the future.”

White Egret has paved the way for topical Magnesium Oil since 2010, and has proven to the natural product industry that it is an effective personal care product to improve the look and feel of the skin. This 100% all-natural mineral complex hails from the waters of Utah’s Great Salt Lake. It contains not only magnesium, which helps soothe and beautify the skin, but it also contains 72 other ionic minerals, including: zinc, copper, selenium, and calcium. These minerals help protect the skin from premature aging, while also reducing the appearance of wrinkles and improving skin elasticity.

Magnesium Oil from White Egret is available in natural and health food stores nationwide. The new 2-ounce bottle carries an MSRP of $14.99 while the 4-ounce bottle carries and MSRP of $19.94.

 

 

Want to know more about our Pure Magnesium Oil? Check out wepersonalcare.com



Garlic and Mullein Oil - Soothes, Relaxes, Detoxifies

White Egret Personal Care's Mullein Oil is an all-natural herbal drop that helps with a wide variety of topical ailments.
Mullein Oil is anti-inflammatory in nature. It is also known to be efficient in curing infections from wounds and other causes. Combined with Lobelia and Olive oil, this product will help soothe and heal naturally.
White Egret Personal Care's Garlic Oil is an all-natural essential oil containing Mullein, Lobelia, Olive Oil and Garlic. Garlic is known to help alleviate infections because of al the antibacterial and antifungal properties it contains.
Some of the main benefits of Garlic and Mullein Oil include:
Mullein: Aides in relaxation and helps to improve infections.
Lobelia: Known to be helpful with muscle soreness and to soothe general aches and pains.
Olive Oil: Helps moisturize, and absorbs quickly into the skin.
Garlic: Contains antibacterial and antifungal properties that help alleviate infections and remove harmful toxins.

Our Mullein and Garlic oils are packaged in glass bottles to help preserve freshness, and are topped with a dropper lid to control quantity dispensed.